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LEADER |
01418cam a22003254a 4500 |
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38353 |
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CZ ZlUTB |
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20190826001057.0 |
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080430s2008 xxua b 001 0 eng |
020 |
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|a 9780470190739
|q (brož.)
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|a DLC
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
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|a 659.1
|2 MRF
|
080 |
|
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|a 659.131.2
|2 MRF
|
100 |
1 |
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|a Sullivan, Luke
|4 aut
|
245 |
1 |
0 |
|a Hey, Whipple, squeeze this :
|b a guide to creating great ads /
|c Luke Sullivan
|
250 |
|
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|a 3rd ed.
|
260 |
|
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|a Hoboken, N.J. :
|b Wiley,
|c c2008
|
300 |
|
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|a xiv, 329 s. :
|b il. ;
|c 23 cm
|
490 |
0 |
|
|a Adweek series
|
504 |
|
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|a Obsahuje bibliografické odkazy a rejstřík
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0833/2008273257-t.html
|
856 |
4 |
2 |
|3 Contributor biographical information
|u http://www.loc.gov/catdir/enhancements/fy0833/2008273257-b.html
|
856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0833/2008273257-d.html
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|
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|0 0
|1 0
|2 udc
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|6 659SULLIVANL
|7 0
|8 BOOK
|9 87494
|a UTBZL
|b UTBZL
|c 030
|d 2008-09-12
|l 2
|m 2
|o 659/SULLIVAN,L.
|p 420010118789
|r 2022-08-29
|v 414.00
|w 2019-08-26
|x N:nákup
|x 20100920, Převod FMK: Eliška Káčerková, 29.8.2022
|y 05
|