Hey, Whipple, squeeze this : a guide to creating great ads

• Main Author: Sullivan, Luke (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : Wiley, c2008
• Edition: 3rd ed.
• Series: Adweek series
• Subjects: reklama a propagace; reklamní texty
• ISBN: 9780470190739
• Physical Description: xiv, 329 s. : il. ; 23 cm