Consumer behavior : buying, having, and being
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Upper Saddle River, NJ :
Pearson/Prentice Hall,
c2009
|
| Edition | 8th ed. |
| Subjects | |
| Online Access | Obsah |
| ISBN | 9780136015963 0-13-601596-4 |
| Physical Description | xxv, 694 s. : barev. il. ; 29 cm |
Cover
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| 020 | |a 0-13-601596-4 |q (váz.) | ||
| 040 | |a DLC |c DLC |d DLC |d ZLD002 | ||
| 072 | 7 | |a 366 |x Ochrana spotřebitele. Chování spotřebitele |2 Konspekt |9 18 | |
| 072 | 7 | |a 37.016 |x Učební osnovy. Vyučovací předměty. Učebnice |2 Konspekt |9 22 | |
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| 100 | 1 | |a Solomon, Michael R., |d 1956- |7 mzk2006368085 | |
| 245 | 1 | 0 | |a Consumer behavior : |b buying, having, and being / |c Michael R. Solomon |
| 250 | |a 8th ed. | ||
| 260 | |a Upper Saddle River, NJ : |b Pearson/Prentice Hall, |c c2009 | ||
| 300 | |a xxv, 694 s. : |b barev. il. ; |c 29 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstříky | ||
| 505 | 0 | |a Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture | |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 650 | 0 | 7 | |a sociologie spotřeby |7 ph135283 |2 czenas |
| 650 | 0 | 9 | |a consumer behavior |2 eczenas |
| 650 | 0 | 9 | |a sociology of consumption |2 eczenas |
| 655 | 7 | |a učebnice |7 fd133770 |2 czenas | |
| 655 | 7 | |a případové studie |7 fd133208 |2 czenas | |
| 655 | 9 | |a textbooks |2 eczenas | |
| 655 | 9 | |a case studies |2 eczenas | |
| 856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/fy0804/2008000236.html |
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