Marketing research : an integrated approach

• Main Author: Wilson, Alan M. (Author)
• Format: Book
• Language: English
• Published: Harlow, England ; New York : Prentice Hall/Financial Times, 2006
• Edition: 2nd ed.
• Subjects: marketingový výzkum; marketing
• ISBN: 027369474X; 978-0-273-69474-8
• Physical Description: xviii, 432 s. : il. ; 25 cm. + 1 CD-ROM)