Marketing research : an integrated approach

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Bibliographic Details
Main Author Wilson, Alan M. (Author)
Format Book
LanguageEnglish
Published Harlow, England ; New York : Prentice Hall/Financial Times, 2006
Edition2nd ed.
Subjects
marketingový výzkum
marketing
ISBN027369474X
978-0-273-69474-8
Physical Descriptionxviii, 432 s. : il. ; 25 cm. + 1 CD-ROM)

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ISBN:027369474X
978-0-273-69474-8
Physical Description:xviii, 432 s. : il. ; 25 cm. + 1 CD-ROM)

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