Critical thinking in consumer behavior : cases and experimental exercises

• Main Author: Graham, Judy (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : Pearson Prentice Hall, 2004
• Subjects: spotřebitelské chování; consumer behavior; případové studie; učebnice; case studies; textbooks
• ISBN: 0131133225
• Physical Description: 85 s.