rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic brand management
    sub title: building, measuring, and managing brand equity
  name:
    name part: Keller, Kevin Lane
    name part: 1956-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    place:
      place term: Upper Saddle River, N.J
    publisher: Pearson Education International
    date issued: c2008
    date issued: 2008
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxi, 692 s. : il. ; 27 cm
  target audience: adult
  note: Kevin Lane Keller
  note: "Pearson international edition"--Obálka
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: řízení značky
  subject:
    topic: strategický management
  subject:
    topic: marketingový management
  subject:
    topic: brand management
  subject:
    topic: strategic planning
  subject:
    topic: marketing management
  classification: 005:658.626
  classification: 005.21
  classification: 658.8:005
  classification: (075)
  identifier: 0-13-233622-7
  identifier: 9780132336222
  identifier: 0-13-188859-5
  identifier: 978-0-13-188859-3
  record info:
    record content source: SzZuIDS NEBIS ZHAW-W
    record creation date: 020702
    record change date: 20190826001029.0
    record identifier: 38071
    language of cataloging:
      language term: cze