A framework for marketing management

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J. : Prentice Hall, 2007
Edition3rd ed.
Subjects
marketingový management
ISBN0131452584
Physical Descriptionxxii, 360 s. : il.

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0131452584
Physical Description:xxii, 360 s. : il.

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