A framework for marketing management

• Main Authors: Kotler, Philip, 1931- (Author), Keller, Kevin Lane, 1956- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. : Prentice Hall, 2007
• Edition: 3rd ed.
• Subjects: marketingový management
• ISBN: 0131452584
• Physical Description: xxii, 360 s. : il.