rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing problems
    sub title: cases and comments
  name:
    name part: Kerin, Roger A.
    name part: 1947-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Peterson, Robert A. (Robert Allen)
    name part: 1944-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: případové studie
  origin info:
    place:
      place term: xxu
    place:
      place term: Upper Saddle River, N.J
    publisher: Pearson Prentice Hall
    date issued: c2007
    date issued: 2007
    edition: 11th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 722 s. : il. ; 28 cm
  note: Roger A. Kerin, Robert A. Peterson
  note: Předchozí vydání: c2004
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: strategický marketing
  subject:
    topic: marketingový management
  subject:
    topic: marketing
  classification: 658.8:005.21
  classification: 658.8
  classification: 339.138
  classification: (078.7)
  identifier: 0132335719
  record info:
    record content source: ZLD002
    record creation date: 061115
    record change date: 20190826001029.0
    record identifier: 38066
    language of cataloging:
      language term: cze