Advertising : principles & practice
Saved in:
Main Authors: | , , |
---|---|
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2009
|
Edition: | 8th ed. |
Subjects: | |
ISBN: | 9780135009383 0-13-500938-3 |
Physical Description: | 686 s. : il. ; 28 cm |
LEADER | 01361cam a2200313 a 4500 | ||
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001 | 38063 | ||
003 | CZ ZlUTB | ||
005 | 20190826001029.0 | ||
008 | 050705s2009 xxua b 001 0 eng | ||
020 | |a 9780135009383 |q (brož.) | ||
020 | |a 0-13-500938-3 |q (brož.) | ||
040 | |a ZLD002 |b cze | ||
072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
080 | |a 659.1 |2 MRF | ||
100 | 1 | |a Moriarty, Sandra E. |q (Sandra Ernst) |4 aut | |
245 | 1 | 0 | |a Advertising : |b principles & practice / |c Sandra Morarity, Nancy Mitchell, William Wells |
250 | |a 8th ed. | ||
260 | |a Upper Saddle River, N.J. : |b Pearson/Prentice Hall, |c c2009 | ||
300 | |a 686 s. : |b il. ; |c 28 cm | ||
500 | |a Předchozí vydání: autoři William Wells, John Burnett, Sandra Moriarty, 2006 | ||
504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
700 | 1 | |a Mitchell, Nancy, |d 1950- |4 aut | |
700 | 1 | |a Wells, William, |d 1926- |4 aut | |
910 | |a ZLD002 | ||
992 | |a BK |d 1 | ||
999 | |c 38063 |d 38063 | ||
952 | |0 0 |1 0 |4 0 |6 659MORIARTYS |7 0 |8 BOOK |9 86674 |a UTBZL |b UTBZL |c 005 |d 2008-09-01 |o 659/MORIARTY,S. |p 420010117932 |r 2019-08-26 |v 1896.00 |w 2019-08-26 |x N:nákup |x 20100831 |y 01 | ||
952 | |0 0 |1 0 |4 0 |6 659MORIARTYS |7 0 |8 BOOK |9 86675 |a UTBZL |b UTBZL |c 010 |d 2008-08-14 |l 1 |o 659/MORIARTY,S. |p 420010117931 |r 2019-08-26 |v 1896.00 |w 2019-08-26 |x N:nákup |y 08 |