Services marketing : people, technology, strategy

• Main Authors: Lovelock, Christopher H., 1940-2008 (Author), Wirtz, Jochen (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007
• Edition: 6th ed.
• Series: Pearson international edition
• Subjects: služby; ekonomika služeb; marketing; strategický marketing
• ISBN: 0132056763
• Physical Description: xx, 648 s. : il.