|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
37583 |
| 003 |
CZ-ZlUTB |
| 005 |
20190826000924.0 |
| 007 |
ta |
| 008 |
080512s2008 xr e f 001 0 cze |
| 015 |
|
|
|a cnb001803721
|
| 020 |
|
|
|a 9788086815930
|q (brož.)
|
| 035 |
|
|
|a (OCoLC)237076750
|
| 040 |
|
|
|a OLA001
|b cze
|d ZLD002
|
| 041 |
1 |
|
|a cze
|h eng
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 658.8:004.738.5
|2 MRF
|
| 080 |
|
|
|a 659.4
|2 MRF
|
| 080 |
|
|
|a 339.923
|2 MRF
|
| 080 |
|
|
|a 659.19
|2 MRF
|
| 080 |
|
|
|a 316.772:004.738.5
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Scott, David Meerman
|7 vse2007415024
|4 aut
|
| 245 |
1 |
0 |
|a Nová pravidla marketingu a PR :
|b naučte se využívat vydávání zpráv, blogy, podcasty, virální marketing a online média pro přímé oslovení zákazníků /
|c David Meerman Scott ; [překlad Jitka Plchotová]
|
| 250 |
|
|
|a Vyd. 1.
|
| 260 |
|
|
|a Brno :
|b Zoner Press,
|c 2008
|
| 300 |
|
|
|a 272 s. ;
|c 23 cm
|
| 490 |
1 |
|
|a Encyklopedie Zoner Press
|
| 500 |
|
|
|a Přeloženo z angličtiny
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
| 650 |
0 |
7 |
|a internetový marketing
|7 ph137251
|2 czenas
|
| 650 |
0 |
7 |
|a public relations
|7 ph115957
|2 czenas
|
| 650 |
0 |
7 |
|a internetová reklama
|7 ph137256
|2 czenas
|
| 650 |
0 |
7 |
|a internetová komunikace
|7 ph162911
|2 czenas
|
| 650 |
0 |
9 |
|a Internet marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a public relations
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet advertising
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet communication
|2 eczenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 765 |
0 |
|
|t New rules of marketing and PR
|9 Česky
|
| 830 |
|
0 |
|a Encyklopedie Zoner Press
|
| 910 |
|
|
|a ZLD002
|
| 928 |
1 |
|
|a ZONER software
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83741
|a UTBZL
|b UTBZL
|c 005
|d 2008-06-18
|l 1
|o 339.138/SCOTT,D.M.
|p 420010117510
|r 2023-01-04 00:00:00
|s 2022-12-15
|v 290.00
|w 2019-08-26
|x n: nákup; | 20100831
|y 01
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83743
|a UTBZL
|b UTBZL
|c 006
|d 2008-06-18
|l 54
|m 14
|o 339.138/SCOTT,D.M.
|p 420010117509
|r 2024-06-03 00:00:00
|s 2024-05-09
|v 290.00
|w 2019-08-26
|x n: nákup;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83744
|a UTBZL
|b UTBZL
|c 006
|d 2010-04-28
|l 40
|m 6
|o 339.138/SCOTT,D.M.
|p 420010131516
|r 2024-09-13 00:00:00
|s 2024-05-31
|v 290.00
|w 2019-08-26
|x N:nákup;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83745
|a UTBZL
|b UTBZL
|c 006
|d 2015-11-16
|l 16
|m 8
|o 339.138/SCOTT,D.M.
|p 420010163372
|r 2025-12-04 15:43:28
|s 2024-01-26
|v 290.00
|w 2019-08-26
|x N:náhrada za 420010117508;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83746
|a UTBZL
|b UTBZL
|c 010
|d 2013-05-21
|l 2
|m 2
|o 339.138/SCOTT,D.M.
|p 420010149004
|q 2028-12-21
|r 2019-11-20 00:00:00
|s 2019-11-20
|v 290.00
|w 2019-08-26
|x N:nákup;
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83747
|a UTBZL
|b UTBZL
|c 012
|d 2010-03-25
|l 3
|m 3
|o 339.138/SCOTT,D.M.
|p 420010130956
|q 2028-12-21
|r 2023-03-07 00:00:00
|s 2023-03-07
|v 290.00
|w 2019-08-26
|x N: nákup
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83748
|a UTBZL
|b UTBZL
|c 012
|d 2010-03-25
|l 3
|m 3
|o 339.138/SCOTT,D.M.
|p 420010130957
|q 2028-12-21
|r 2023-03-07 00:00:00
|s 2023-03-07
|v 290.00
|w 2019-08-26
|x N: nákup
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138SCOTTDM
|7 0
|8 BOOK
|9 83749
|a UTBUH
|b UTBUH
|c 028
|d 2014-10-21
|l 1
|o 339.138/SCOTT,D.M.
|p 420010156415
|r 2019-08-26 00:00:00
|v 290.00
|w 2019-08-26
|x N:nákup;
|y 01
|
| 992 |
|
|
|a BK
|b SK
|d 130
|
| 901 |
|
|
|b 9788086815930
|
| 999 |
|
|
|c 37583
|d 37583
|
