Handbook of media management and economics

• Other Authors: Albarran, Alan B., 1954- (Editor), Chan-Olmsted, Sylvia M. (Editor), Wirth, Michael O., 1951- (Editor)
• Format: Book
• Language: English
• Published: Mahwah : L. Erlbaum Associates, 2006
• Edition: [1st ed.]
• Subjects: masmédia > management; masmédia > ekonomické aspekty; příručky
• ISBN: 0805850031; 0-8058-5004-X
• Physical Description: xviii, 750 s. : il. ; 26 cm