Selling : principles and methods

• Main Authors: Pederson, Carlton A. (Author), Weitz, Barton A. (Author), Wright, Milburn D. (Author)
• Format: Book
• Language: English
• Published: Homewood : Irwin, 1988
• Edition: 9th ed.
• Subjects: obchod; obchodní úspěch; management prodeje; psychologie prodeje
• ISBN: 0256036446
• Physical Description: xii, 644 s. : il. ; 24 cm