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|a Lehmann, Donald R.
|7 vse2005278941
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|a Analysis for marketing planning /
|c Donald R. Lehmann, Russell S. Winer.
|
| 250 |
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|a [1st ed.]
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| 260 |
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|a Homewood :
|b Irwin,
|c 1988
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| 300 |
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|a ix, 175 s.:
|b il. ;
|c 23 cm
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| 650 |
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|a plánování
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|a strategický management
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|a Winer, Russell S.,
|d 1951-
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