Analysis for marketing planning

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Bibliographic Details
Main Authors Lehmann, Donald R. (Author), Winer, Russell S., 1951- (Author)
Format Book
LanguageEnglish
Published Homewood : Irwin, 1988
Edition[1st ed.]
Subjects
plánování
strategický management
ISBN0256057834
Physical Descriptionix, 175 s.: il. ; 23 cm

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ISBN:0256057834
Physical Description:ix, 175 s.: il. ; 23 cm

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