Analysis for marketing planning

• Main Authors: Lehmann, Donald R. (Author), Winer, Russell S., 1951- (Author)
• Format: Book
• Language: English
• Published: Homewood : Irwin, 1988
• Edition: [1st ed.]
• Subjects: plánování; strategický management
• ISBN: 0256057834
• Physical Description: ix, 175 s.: il. ; 23 cm