Marketing management : knowledge and skills : text, analysis, cases, plans

• Main Authors: Peter, J. Paul (Author), Donnelly, James H. (Author)
• Format: Book
• Language: English
• Published: Homewood : BPI, 1989
• Edition: 2. ed.
• Subjects: marketingový management; strategický marketing; učebnice; případové studie
• ISBN: 025606668X
• Physical Description: xvi,928 s. : il. ; 24 cm