Marketing management : knowledge and skills : text, analysis, cases, plans

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Bibliographic Details
Main Authors Peter, J. Paul (Author), Donnelly, James H. (Author)
Format Book
LanguageEnglish
Published Homewood : BPI, 1989
Edition2. ed.
Subjects
marketingový management
strategický marketing
učebnice
případové studie
ISBN025606668X
Physical Descriptionxvi,928 s. : il. ; 24 cm

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Bibliography:Obsahuje bibligrafii a rejstřík
ISBN:025606668X
Physical Description:xvi,928 s. : il. ; 24 cm

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