Study guide to accompany Marketing

• Main Authors: Berkowitz, Eric N. (Author), Kerin, Roger A., 1947- (Author), Rudelius, William (Author)
• Other Authors: Michaels, Erica S. (Editor)
• Format: Book
• Language: English
• Published: [Chicago] : Irwin, 1989
• Edition: 2nd ed.
• Subjects: marketing; Marketing; učebnice vysokých škol
• ISBN: 025607514X
• Physical Description: [348] s. ; 28 cm