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|x Reklama. Public relations. Média
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|a Stejskalová, Dita
|7 jn20001103596
|4 aut
|
| 245 |
1 |
0 |
|a Strategie firemní komunikace /
|c Dita Stejskalová, Iveta Horáková, Hana Škapová
|
| 250 |
|
|
|a 2., rozš. vyd.
|
| 260 |
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|
|a Praha :
|b Management Press,
|c 2008
|
| 300 |
|
|
|a 254 s., [4] s. barev. obr. příl. :
|b il. ;
|c 24 cm
|
| 500 |
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|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografie a bibliografické odkazy
|
| 650 |
0 |
7 |
|a identita organizace
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|
| 650 |
0 |
7 |
|a public relations
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|2 czenas
|
| 650 |
0 |
7 |
|a marketingová komunikace
|7 ph115228
|2 czenas
|
| 650 |
0 |
7 |
|a manažerská komunikace
|7 ph198716
|2 czenas
|
| 650 |
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|a corporate identity
|2 eczenas
|
| 650 |
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9 |
|a public relations
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|
| 650 |
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|a communication in marketing
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| 650 |
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|a communication in management
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| 655 |
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|a příručky
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| 655 |
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|a případové studie
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| 655 |
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|a handbooks, manuals, etc
|2 eczenas
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| 655 |
|
9 |
|a case studies
|2 eczenas
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| 700 |
1 |
|
|a Horáková, Iveta
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