rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: practice of advertising
  name:
    name part: Mackay, Adrian
    role:
      role term: edt
  type of resource: text
  genre: příručky
  origin info:
    place:
      place term: enk
    place:
      place term: Oxford
    publisher: Elsevier Butterworth-Heinemann
    date issued: 2005
    edition: 5th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xxiii, 367 p. : ill. ; 24 cm
  target audience: specialized
  note: edited by Adrian R. Mackay
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní strategie
  subject:
    topic: reklamní média
  subject:
    topic: marketingové komunikace
  subject:
    topic: reklamní agentury
  classification: 659.1
  classification: 658.8:316.77
  classification: 659.187
  classification: 659.13/.16
  classification: 659.113
  identifier: 0750661739
  record info:
    record content source: StDuBDS
    record creation date: 040715
    record change date: 20190826000801.0
    record identifier: 36695
    language of cataloging:
      language term: eng