Marketingové komunikace a konkurence = Marketing communication and competition
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech English Slovak |
| Published |
Zlín :
Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací,
2007
|
| Series | Malá edice FMK UTB ;
7/2007 |
| Subjects | |
| ISBN | 9788073186340 |
| Physical Description | 172 s. : il. ; 21 cm |
Cover
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| 245 | 1 | 0 | |a Marketingové komunikace a konkurence = |b Marketing communication and competition / |c Dušan Pavlů a kolektiv |
| 246 | 3 | 1 | |a Marketing communication and competition |
| 260 | |a Zlín : |b Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací, |c 2007 | ||
| 300 | |a 172 s. : |b il. ; |c 21 cm | ||
| 490 | 1 | |a Malá edice FMK UTB ; |v 7/2007 | |
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| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a konkurenceschopnost |7 ph121800 |2 czenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a competitiveness |2 eczenas |
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