Marketingové komunikace a konkurence = Marketing communication and competition

• Main Author: Pavlů, Dušan, 1948- (Editor)
• Format: Book
• Language: Czech; English; Slovak
• Published: Zlín : Univerzita Tomáše Bati ve Zlíně, Fakulta multimediálních komunikací, 2007
• Series: Malá edice FMK UTB ; 7/2007
• Subjects: marketingová komunikace; konkurenceschopnost; communication in marketing; competitiveness; sborníky; papers
• ISBN: 9788073186340
• Physical Description: 172 s. : il. ; 21 cm