Business research methods

• Main Authors: Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill/Irwin, c2008
• Edition: 10th ed.
• Series: McGraw-Hill/Irwin series operations and decision sciences
• Subjects: podnikový management; management; marketingový výzkum; sběr dat; statistické metody; informační management; analýza dat; industrial management; marketing research; data collection; statistical methods; information management; data analysis; učebnice; textbooks
• ISBN: 9780073401751; 0-07-340175-7
• Physical Description: xiv, 746 s. : il. ; 29 cm + 1 DVD
• Item Description: Terminologický slovník