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LEADER |
01382cam a2200349 4500 |
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36568 |
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CZ ZlUTB |
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20190826000744.0 |
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tu |
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930610s1990 xxkao erf 001 0 eng d |
020 |
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|a 0415027810
|q (brož.)
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|a ABA001
|b cze
|d ABA001
|d ZLD002
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
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|a 659
|2 MRF
|
080 |
|
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|a 659.13/.16
|2 MRF
|
080 |
|
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|a 659.1:111.852
|2 MRF
|
100 |
1 |
|
|a Dyer, Gillian
|4 aut
|
245 |
1 |
0 |
|a Advertising as communication :
|b studies in culture and communication /
|c Gillian Dyer
|
250 |
|
|
|a Repr.
|
260 |
|
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|a London :
|b Routledge,
|c 1990
|
300 |
|
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|a 14, 230 s. :
|b il., fotogr. ;
|c 22 cm
|
504 |
|
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|a Obsahuje bibliografii a rejstřík
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
7 |
|a reklamní média
|7 ph125094
|2 czenas
|
650 |
0 |
7 |
|a estetika reklamy
|7 ph293184
|2 czenas
|
650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
655 |
|
7 |
|a studie
|7 fd133597
|2 czenas
|
910 |
|
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|a ZLD002
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|d 30
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