Advertising as communication : studies in culture and communication

• Main Author: Dyer, Gillian (Author)
• Format: Book
• Language: English
• Published: London : Routledge, 1990
• Edition: Repr.
• Subjects: reklama a propagace; reklamní média; estetika reklamy; reklamní texty; studie
• ISBN: 0415027810
• Physical Description: 14, 230 s. : il., fotogr. ; 22 cm