The discourse of advertising

• Main Author: Cook, Guy 1951- (Author)
• Format: Book
• Language: English
• Published: London ; New York : Routledge, 2001
• Edition: 2nd ed.
• Series: The Interface series
• Subjects: ústní reklama; reklama a propagace; mluvený projev; estetika reklamy; word-of-mouth advertising; advertising; spoken language; advertising aesthetics
• ISBN: 0415234549; 0-415-23455-7
• Physical Description: xii, 256 p. : ill. ; 25 cm