The discourse of advertising

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Bibliographic Details
Main Author Cook, Guy 1951- (Author)
Format Book
LanguageEnglish
Published London ; New York : Routledge, 2001
Edition2nd ed.
SeriesThe Interface series
Subjects
ústní reklama
reklama a propagace
mluvený projev
estetika reklamy
word-of-mouth advertising
advertising
spoken language
advertising aesthetics
Online AccessPublisher description
ISBN0415234549
0-415-23455-7
Physical Descriptionxii, 256 p. : ill. ; 25 cm

Cover

More Information
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0415234549
0-415-23455-7
Physical Description:xii, 256 p. : ill. ; 25 cm

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