rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Persuasive signs
    sub title: the semiotics of advertising
  name:
    name part: Beasley, Ron
    name part: 1945-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Danesi, Marcel
    name part: 1946-
    role:
      role term: aut
  type of resource: text
  origin info:
    place:
      place term: gw
    place:
      place term: Berlin
    place:
      place term: New York
    publisher: Mouton de Gruyter
    date issued: 2002
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xi, 193 p. : ill. ; 24 cm
  target audience: adult
  note: by Ron Beasley, Marcel Danesi
  note: Obsahuje slovník odborných termínů
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní texty
  subject:
    topic: psychologie reklamy
  subject:
    topic: reklamní strategie
  subject:
    topic: sémiotika
  subject:
    topic: symboly
  classification: 659
  classification: 659.131.2
  classification: 159.98:659.1
  classification: 003.2/.6
  classification: 003.62
  related item:
    title info:
      title: Approaches to applied semiotics
  identifier: 3110173409
  identifier: 3-11-017341-7
  record info:
    record content source: DLC
    record creation date: 020731
    record change date: 20190826000744.0
    record identifier: 36565