Arts marketing insights : the dynamics of building and retaining performing arts audiences

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Bibliographic Details
Main Author	Bernstein, Joanne Scheff, 1945- (Author)
Format	Book
Language	English
Published	San Francisco : Jossey-Bass, c2007
Edition	1st ed.
Subjects	art marketing management umění
Online Access	Table of contents only Contributor biographical information Publisher description
ISBN	9780787978440 0-7879-7844-2
Physical Description	xx, 294 s. ; 24 cm


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245	1	0	\|a Arts marketing insights : \|b the dynamics of building and retaining performing arts audiences / \|c Joanne Scheff Bernstein ; foreword by Philip Kotler
250			\|a 1st ed.
260			\|a San Francisco : \|b Jossey-Bass, \|c c2007
300			\|a xx, 294 s. ; \|c 24 cm
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