Arts marketing insights : the dynamics of building and retaining performing arts audiences

• Main Author: Bernstein, Joanne Scheff, 1945- (Author)
• Format: Book
• Language: English
• Published: San Francisco : Jossey-Bass, c2007
• Edition: 1st ed.
• Subjects: art marketing; management umění
• ISBN: 9780787978440; 0-7879-7844-2
• Physical Description: xx, 294 s. ; 24 cm