Arts marketing insights : the dynamics of building and retaining performing arts audiences

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Bibliographic Details
Main Author Bernstein, Joanne Scheff, 1945- (Author)
Format Book
LanguageEnglish
Published San Francisco : Jossey-Bass, c2007
Edition1st ed.
Subjects
art marketing
management umění
Online AccessTable of contents only
Contributor biographical information
Publisher description
ISBN9780787978440
0-7879-7844-2
Physical Descriptionxx, 294 s. ; 24 cm

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More Information
Bibliography:Obsahuje bibliografické odkazy (s. 267-280) a rejstřík
ISBN:9780787978440
0-7879-7844-2
Physical Description:xx, 294 s. ; 24 cm

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