Consumer behaviour : buying, having and being

• Main Authors: Solomon, Michael R., 1956- (Author), Zaichkowsky, Judith L. (Author), Polegato, Rosemary (Author)
• Format: Book
• Language: English
• Published: Scarborough, Ontario : Prentice Hall Canada, 1999
• Edition: Canadian ed.
• Subjects: spotřebitelské chování; marketing; mezinárodní marketing
• ISBN: 0137587074
• Physical Description: xxv, 701 s. : il. ; 27 cm