Consumer behaviour : buying, having and being

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Bibliographic Details
Main Authors Solomon, Michael R., 1956- (Author), Zaichkowsky, Judith L. (Author), Polegato, Rosemary (Author)
Format Book
LanguageEnglish
Published Scarborough, Ontario : Prentice Hall Canada, 1999
EditionCanadian ed.
Subjects
spotřebitelské chování
marketing
mezinárodní marketing
ISBN0137587074
Physical Descriptionxxv, 701 s. : il. ; 27 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0137587074
Physical Description:xxv, 701 s. : il. ; 27 cm

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