Staff View: The future of advertising :

The future of advertising : new media, new clients, new consumers in the post-television age

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Bibliographic Details
Main Author:	Cappo, Joe (Author)
Format:	Book
Language:	English
Published:	Chicago, Ill. : McGraw-Hill, 2003
Subjects:	reklama a propagace > Spojené státy americké
ISBN:	0071462155
Physical Description:	xi, 260 s. ; 22 cm


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072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
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100	1		\|a Cappo, Joe \|4 aut
245	1	4	\|a The future of advertising : \|b new media, new clients, new consumers in the post-television age / \|c Joe Cappo
260			\|a Chicago, Ill. : \|b McGraw-Hill, \|c 2003
300			\|a xi, 260 s. ; \|c 22 cm
504			\|a Obsahuje bibliografické odkazy a rejstřík
650	0	7	\|a reklama a propagace \|7 ph116035 \|z Spojené státy americké \|2 czenas
856	4	1	\|3 Table of contents \|u http://www.loc.gov/catdir/toc/fy038/2003041335.html
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856	4	2	\|3 Contributor biographical information \|u http://www.loc.gov/catdir/bios/mh041/2003041335.html
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