The future of advertising : new media, new clients, new consumers in the post-television age
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Chicago, Ill. :
McGraw-Hill,
2003
|
| Subjects | |
| Online Access | Table of contents Publisher description Contributor biographical information |
| ISBN | 0071462155 |
| Physical Description | xi, 260 s. ; 22 cm |
Cover
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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
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| 100 | 1 | |a Cappo, Joe |4 aut | |
| 245 | 1 | 4 | |a The future of advertising : |b new media, new clients, new consumers in the post-television age / |c Joe Cappo |
| 260 | |a Chicago, Ill. : |b McGraw-Hill, |c 2003 | ||
| 300 | |a xi, 260 s. ; |c 22 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
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| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/description/mh031/2003041335.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/bios/mh041/2003041335.html |
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