The future of advertising : new media, new clients, new consumers in the post-television age

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Bibliographic Details
Main Author Cappo, Joe (Author)
Format Book
LanguageEnglish
Published Chicago, Ill. : McGraw-Hill, 2003
Subjects
reklama a propagace > Spojené státy americké
Online AccessTable of contents
Publisher description
Contributor biographical information
ISBN0071462155
Physical Descriptionxi, 260 s. ; 22 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0071462155
Physical Description:xi, 260 s. ; 22 cm

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