rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branded entertainment
    sub title: product placement & brand strategy in the entertainment business
  name:
    name part: Lehu, Jean-Marc
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: xxk
    place:
      place term: London
    place:
      place term: Philadelphia
    publisher: Kogan Page
    date issued: 2007
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: ix, 266 s. : il. ; 24 cm
  table of contents: Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flande -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
  note: Jean-Marc Lehu
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama a propagace
  subject:
    topic: masmédia
  subject:
    topic: film
  subject:
    topic: zábavní průmysl
  subject:
    topic: obchodní značky
  subject:
    topic: zábava
  subject:
    topic: reklamní média
  subject:
    topic: communication in marketing
  subject:
    topic: advertising
  subject:
    topic: branded entertainment
  subject:
    topic: mass media
  subject:
    topic: film
  subject:
    topic: show business
  subject:
    topic: brand name products
  subject:
    topic: entertainment
  subject:
    topic: advertising media
  classification: 658.8:316.77
  classification: 659.1
  classification: 316.774
  classification: 659.3
  classification: 791
  classification: 658.626
  classification: 79
  classification: 791/793-027.563
  classification: 659.13/.16
  identifier: 0749449403
  identifier: 978-0-7494-4940-7
  identifier: http://www.loc.gov/catdir/toc/ecip079/2007003323.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0715/2007003323-d.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip079/2007003323.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0715/2007003323-d.html
  record info:
    record content source: DLC
    record creation date: 070125
    record change date: 20190826000619.0
    record identifier: 35505