Branded entertainment : product placement & brand strategy in the entertainment business - Lehu, Jean-Marc (Kogan Page, 2007)
Keywords: marketingová komunikace; reklama a propagace; masmédia; film; zábavní průmysl; obchodní značky; zábava; reklamní média; communication in marketing; advertising; branded entertainment; mass media; show business; brand name products; entertainment; advertising media