Adland : a global history of advertising
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Philadelphia :
Kogan Page,
2007
|
| Subjects | |
| Online Access | Table of contents only Publisher description |
| ISBN | 9780749448370 0749448377 |
| Physical Description | x, 278 s. : il. ; 24 cm |
Cover
Table of Contents:
- Pioneers of persuasion
- From propaganda to soap
- Madison Avenue aristocracy
- Creative revolutionaries
- The Chicago way
- The Brit pack
- Eighties extravagance
- The French connection
- European icons
- Media spins off
- Consolidation incorporated
- Japanese giants
- The alternatives
- Dotcom boom and bust
- Latin spirit
- International outposts
- Shooting stars
- Controversy in Cannes
- New frontiers
- The agency of the future .