Adland : a global history of advertising

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Bibliographic Details
Main Author: Tungate, Mark, 1967-
Format: Book
Language: English
Published: London ; Philadelphia : Kogan Page, 2007
Subjects:
dějiny reklamy
ISBN: 9780749448370
0749448377
Physical Description: x, 278 s. : il. ; 24 cm

Cover

Table of contents

LEADER 01696cam a2200313 a 4500
001 35489
003 CZ ZlUTB
005 20190826000617.0
008 070419s2007 enka b 001 0 eng
020 |a 9780749448370  |q (váz.) 
020 |a 0749448377  |q (váz.) 
040 |a DLC  |c DLC  |d UKM  |d BAKER  |d BTCTA  |d BWKUK  |d YDXCP  |d DLC  |d ZLD002 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
080 |a 659.1  |2 MRF 
080 |a 93/94  |2 MRF 
100 1 |a Tungate, Mark,  |d 1967- 
245 1 0 |a Adland :  |b a global history of advertising /  |c Mark Tungate 
246 3 |a Ad land 
260 |a London ;  |a Philadelphia :  |b Kogan Page,  |c 2007 
300 |a x, 278 s. :  |b il. ;  |c 24 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . 
650 0 7 |a dějiny reklamy  |7 ph553624  |2 czenas 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip0716/2007016432.html 
856 4 2 |3 Publisher description  |u http://www.loc.gov/catdir/enhancements/fy0715/2007016432-d.html 
910 |a ZLD002 
992 |a BK  |d 2 
999 |c 35489  |d 35489 
952 |0 0  |1 0  |4 0  |6 659TUNGATEM  |7 0  |8 BOOK  |9 80492  |a UTBZL  |b UTBZL  |c 012  |d 2008-02-20  |l 2  |m 3  |o 659/TUNGATE,M.  |p 420010114267  |q 2028-12-31  |r 2019-08-26  |v 977.00  |w 2019-08-26  |x N:nákup  |x 20100920  |y 08 

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