Adland : a global history of advertising
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; Philadelphia :
Kogan Page,
2007
|
| Subjects | |
| Online Access | Table of contents only Publisher description |
| ISBN | 9780749448370 0749448377 |
| Physical Description | x, 278 s. : il. ; 24 cm |
Cover
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 35489 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20190826000617.0 | ||
| 008 | 070419s2007 enka b 001 0 eng | ||
| 020 | |a 9780749448370 |q (váz.) | ||
| 020 | |a 0749448377 |q (váz.) | ||
| 040 | |a DLC |c DLC |d UKM |d BAKER |d BTCTA |d BWKUK |d YDXCP |d DLC |d ZLD002 | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 93/94 |2 MRF | ||
| 100 | 1 | |a Tungate, Mark, |d 1967- | |
| 245 | 1 | 0 | |a Adland : |b a global history of advertising / |c Mark Tungate |
| 246 | 3 | |a Ad land | |
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2007 | ||
| 300 | |a x, 278 s. : |b il. ; |c 24 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 505 | 0 | |a Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future . | |
| 650 | 0 | 7 | |a dějiny reklamy |7 ph553624 |2 czenas |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0716/2007016432.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0715/2007016432-d.html |
| 910 | |a ZLD002 | ||
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| 992 | |a BK |d 2 | ||
| 999 | |c 35489 |d 35489 | ||