The language of advertising : written texts

• Main Author: Goddard, Angela, 1954- (Author)
• Format: Book
• Language: English
• Published: London : Routledge, 2002
• Edition: 2nd ed.
• Series: Intertext
• Subjects: reklama a propagace > jazykové aspekty; angličtina; psaný projev; monografie; English language; advertising > linguistics aspects; written language; monographs
• ISBN: 0415278031; 0-415-27802-3; 978-0-415-27803-4; 978-0-415-27802-7
• Physical Description: 131 p. : il. ; 25 cm
• Item Description: Obsahuje terminologický slovníček