Psychologie reklamy : nové trendy a poznatky
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Praha :
Grada,
2007
|
| Edition | 3., rozš. a aktualiz. vyd. |
| Series | Expert (Grada)
Expert |
| Subjects | |
| ISBN | 9788024721965 |
| Physical Description | 294 s. : il. (převážně barev.) ; 25 cm |
Cover
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 34240 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20190826000421.0 | ||
| 007 | ta | ||
| 008 | 071119s2007 xr a f 001 0 cze d | ||
| 020 | |a 9788024721965 |q (váz.) | ||
| 040 | |a ZLD002 |b cze | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 159.98:659.1 |2 MRF | ||
| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a (048.8:082) |2 MRF | ||
| 100 | 1 | |a Vysekalová, Jitka, |d 1941- |7 jk01151219 |4 aut | |
| 245 | 1 | 0 | |a Psychologie reklamy : |b nové trendy a poznatky / |c Jitka Vysekalová a kolektiv |
| 250 | |a 3., rozš. a aktualiz. vyd. | ||
| 260 | |a Praha : |b Grada, |c 2007 | ||
| 300 | |a 294 s. : |b il. (převážně barev.) ; |c 25 cm | ||
| 490 | 1 | |a Expert | |
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a psychologie reklamy |7 ph158335 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a psychology of advertising |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 830 | 0 | |a Expert (Grada) | |
| 830 | 0 | |a Expert | |
| 910 | |a ZLD002 | ||
| 928 | 1 | |a Grada Publishing | |
| 952 | |0 0 |1 0 |2 udc |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78862 |a UTBZL |b UTBZL |c 006 |d 2007-12-10 |i 210 |l 56 |m 4 |o 659/VYSEKALOVÁ,J. |p 420010113321 |r 2023-04-20 00:00:00 |s 2023-04-12 |v 429.00 |w 2019-08-26 |x n: nákup |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78863 |a UTBZL |b UTBZL |c 006 |d 2007-12-10 |i 210 |l 54 |m 8 |o 659/VYSEKALOVÁ,J. |p 420010113322 |r 2023-05-23 00:00:00 |s 2023-04-21 |v 429.00 |w 2019-08-26 |x n: nákup |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78864 |a UTBZL |b UTBZL |c 006 |d 2007-12-10 |i 210 |l 48 |m 2 |o 659/VYSEKALOVÁ,J. |p 420010113323 |r 2024-04-08 00:00:00 |s 2020-03-07 |v 429.00 |w 2019-08-26 |x n: nákup | 20100831 |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78865 |a UTBZL |b UTBZL |c 006 |d 2007-12-10 |i 210 |l 54 |m 3 |o 659/VYSEKALOVÁ,J. |p 420010113324 |r 2020-06-26 00:00:00 |s 2020-01-04 |v 429.00 |w 2019-08-26 |x n: nákup |y 04 | ||
| 952 | |0 0 |1 0 |2 udc |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78866 |a UTBZL |b UTBZL |c 006 |d 2007-12-10 |i 210 |l 23 |m 7 |o 659/VYSEKALOVÁ,J. |p 420010113325 |r 2026-02-09 17:31:26 |s 2025-11-13 |v 429.00 |w 2019-08-26 |x n: nákup | 20100831 |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78867 |a UTBZL |b UTBZL |c 006 |d 2010-10-18 |l 35 |o 659/VYSEKALOVÁ,J. |p 420010134577 |r 2020-03-10 00:00:00 |s 2020-03-10 |v 429.00 |w 2019-08-26 |x N: nákup; |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78869 |a UTBZL |b UTBZL |c 006 |d 2010-10-18 |l 36 |m 3 |o 659/VYSEKALOVÁ,J. |p 420010134579 |r 2020-08-21 00:00:00 |s 2020-02-15 |v 429.00 |w 2019-08-26 |x N: nákup; |y 04 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78870 |a UTBZL |b UTBZL |c 012 |d 2008-04-02 |l 2 |o 659/VYSEKALOVÁ,J. |p 420010115877 |q 2028-12-21 |r 2024-10-23 00:00:00 |s 2024-10-23 |v 429.00 |w 2019-08-26 |x N:nákup | 20100920 |y 08 | ||
| 952 | |0 0 |1 0 |4 0 |6 659VYSEKALOVÁJ |7 0 |8 BOOK |9 78871 |a UTBZL |b UTBZL |c 012 |d 2010-10-15 |l 3 |m 2 |o 659/VYSEKALOVÁ,J. |p 420010134580 |q 2028-12-21 |r 2023-03-07 00:00:00 |s 2023-03-07 |v 429.00 |w 2019-08-26 |x N:nákup; |y 08 | ||
| 992 | |a BK |b SK |d 292 | ||
| 999 | |c 34240 |d 34240 | ||