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071012s2007 xr ach e 001 0 cze |
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|a cnb001762615
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| 020 |
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|a 9788072611546
|q (váz.) :
|c 890.00 Kč
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|a (OCoLC)228499716
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|h eng
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a Ogilvy, David,
|d 1911-1999
|7 xx0025001
|4 aut
|
| 245 |
1 |
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|a Ogilvy o reklamě /
|c David Ogilvy ; [z anglického originálu ... přeložila Hana Škapová]
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| 246 |
3 |
0 |
|a O reklamě
|
| 250 |
|
|
|a 4. vyd.
|
| 260 |
|
|
|a Praha :
|b Management Press,
|c 2007
|
| 300 |
|
|
|a 223 s. :
|b il. (převážně barev.), portréty, faksim. ;
|c 25 cm
|
| 490 |
1 |
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|a Knihovna světového managementu
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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|a reklama a propagace
|7 ph116035
|2 czenas
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|a advertising
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| 655 |
|
7 |
|a studie
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| 655 |
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|a příručky
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| 655 |
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| 655 |
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|a Škapová, Hana
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