|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
33739 |
| 003 |
CZ-ZlUTB |
| 005 |
20190826000322.0 |
| 007 |
ta |
| 008 |
071031s2007 xr a e p 000 0 cze |
| 015 |
|
|
|a cnb001748724
|
| 020 |
|
|
|a 9788024715452
|q (brož.)
|
| 035 |
|
|
|a (OCoLC)190752591
|
| 040 |
|
|
|a ABA001
|b cze
|d ZLD002
|
| 041 |
1 |
|
|a cze
|h eng
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a (075)
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 245 |
0 |
0 |
|a Moderní marketing /
|c Philip Kotler ... [et al. ; přeložili Jana Langerová, Vladimír Nový]
|
| 250 |
|
|
|a 1. vyd.
|
| 260 |
|
|
|a Praha :
|b Grada,
|c 2007
|
| 300 |
|
|
|a 1041 s. :
|b il. ;
|c 25 cm
|
| 500 |
|
|
|a Terminologický slovník
|
| 500 |
|
|
|a Dotiks 2012
|
| 500 |
|
|
|a 4. evropské vyd.
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 700 |
1 |
|
|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 765 |
0 |
|
|t Principles of marketing
|9 Česky
|
| 910 |
|
|
|a ZLD002
|
| 928 |
1 |
|
|a Grada Publishing
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77578
|a UTBZL
|b UTBZL
|c 005
|d 2007-11-05
|l 4
|o 339.138/KOTLER,P.
|p 420010111860
|r 2024-04-02 00:00:00
|s 2024-03-28
|v 1290.00
|w 2019-08-26
|x N:nákup | 20100831
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77579
|a UTBZL
|b UTBZL
|c 006
|d 2007-11-05
|l 70
|m 6
|o 339.138/KOTLER,P.
|p 420010111859
|r 2022-01-27 00:00:00
|s 2021-11-24
|v 1290.00
|w 2019-08-26
|x N:nákup | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77580
|a UTBZL
|b UTBZL
|c 006
|d 2007-11-05
|l 68
|m 5
|o 339.138/KOTLER,P.
|p 420010111861
|r 2025-05-23 00:00:00
|s 2025-03-18
|v 1290.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77581
|a UTBZL
|b UTBZL
|c 006
|d 2007-11-05
|l 68
|m 14
|o 339.138/KOTLER,P.
|p 420010111862
|r 2026-01-12 08:59:15
|s 2025-12-11
|v 1290.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77582
|a UTBZL
|b UTBZL
|c 006
|d 2007-11-05
|l 67
|m 3
|o 339.138/KOTLER,P.
|p 420010111863
|r 2022-01-28 00:00:00
|s 2021-11-29
|v 1290.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77583
|a UTBUH
|b UTBUH
|c 028
|d 2008-03-31
|l 52
|m 2
|o 339.138/KOTLER,P.
|p 420010115678
|q 2026-03-04
|r 2026-02-02 16:22:24
|s 2026-02-02
|v 1399.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77584
|a UTBZL
|b UTBZL
|c 006
|d 2008-03-31
|l 61
|m 8
|o 339.138/KOTLER,P.
|p 420010115679
|r 2025-04-24 00:00:00
|s 2025-04-03
|v 1399.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77585
|a UTBZL
|b UTBZL
|c 006
|d 2008-03-31
|l 71
|m 9
|o 339.138/KOTLER,P.
|p 420010115680
|r 2025-04-11 00:00:00
|s 2025-01-31
|v 1399.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77586
|a UTBZL
|b UTBZL
|c 006
|d 2011-07-19
|l 24
|m 4
|o 339.138/KOTLER,P.
|p 420010139273
|r 2024-02-01 00:00:00
|s 2024-01-24
|v 1399.00
|w 2019-08-26
|x N:nákup, převod z FaME Kozák 23.2.2015;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77587
|a UTBZL
|b UTBZL
|c 006
|d 2011-11-15
|l 33
|m 20
|o 339.138/KOTLER,P.
|p 420010141360
|r 2024-05-04 00:00:00
|s 2024-03-02
|v 1399.00
|w 2019-08-26
|x N:nákup, převod z FMK Soukalová 13.11.2013;
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77588
|a UTBZL
|b UTBZL
|c 006
|d 2012-11-29
|l 46
|m 12
|o 339.138/KOTLER,P.
|p 420010147173
|r 2024-03-19 00:00:00
|s 2024-01-03
|v 1499.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77589
|a UTBZL
|b UTBZL
|c 006
|d 2012-11-29
|l 38
|m 12
|o 339.138/KOTLER,P.
|p 420010147174
|r 2024-05-02 00:00:00
|s 2024-04-02
|v 1499.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77590
|a UTBZL
|b UTBZL
|c 010
|d 2011-05-06
|l 2
|m 2
|o 339.138/KOTLER,P.
|p 420010137669
|q 2028-12-31
|r 2019-08-26 00:00:00
|v 1399.00
|w 2019-08-26
|x N:nákup;
|y 08
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77591
|a UTBZL
|b UTBZL
|c 006
|d 2012-06-14
|l 12
|m 10
|o 339.138/KOTLER,P.
|p 420010145168
|q 2026-03-06
|r 2026-02-04 13:33:28
|s 2026-02-04
|v 1499.00
|w 2019-08-26
|x N:nákup, Převod FaME, Kozák Vratislav, 24.10.2019 | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77592
|a UTBZL
|b UTBZL
|c 010
|d 2017-01-05
|l 1
|m 8
|o 339.138/KOTLER,P.
|p 420010168460
|q 2028-12-31
|r 2019-08-26 00:00:00
|v 1499.00
|w 2019-08-26
|x N:nákup;
|y 08
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KOTLERP
|7 0
|8 BOOK
|9 77593
|a UTBUH
|b UTBUH
|c 028
|d 2011-02-18
|i 45089
|l 0
|o 339.138/KOTLER,P.
|p 420010136128
|r 2019-08-26 00:00:00
|v 1399.00
|w 2019-08-26
|x N: nákup; | 20100930
|y 01
|
| 992 |
|
|
|a BK
|b SK
|d 526
|
| 999 |
|
|
|c 33739
|d 33739
|
