rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reklama
    sub title: jak dělat reklamu
  title info:
    title: Reklama - jak dělat reklamu
  name:
    name part: Vysekalová, Jitka
    name part: 1941-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Mikeš, Jiří
    name part: 1942-
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Grada
    date issued: 2007
    edition: 2., aktualiz. a rozš. vyd.
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: 182 s. : il. ; 24 cm
  target audience: adult
  note: Jitka Vysekalová, Jiří Mikeš
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní strategie
  subject:
    topic: advertising
  subject:
    topic: advertising strategy
  classification: 659.1
  classification: 659.113
  classification: (035)
  related item:
    title info:
      title: Manažer
  related item:
    title info:
      title: Marketing (Grada)
  identifier: 9788024720012
  record info:
    record content source: ABA001
    record creation date: 070324
    record change date: 20190826000237.0
    record identifier: 33346
    language of cataloging:
      language term: cze