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|a 339.138
|2 v
|
| 100 |
1 |
|
|a Bovée, Courtland L.
|7 xx0041621
|4 aut
|
| 245 |
1 |
0 |
|a Marketing /
|c Courtland L. Bovee, Michael J. Houston, John V. Thill.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c c1995.
|
| 300 |
|
|
|a 1 v. (různé stránkování) :
|b il. ;
|c 29 cm.
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík.
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 700 |
1 |
|
|a Houston, Michael J.
|4 aut
|
| 700 |
1 |
|
|a Thill, John V.
|7 xx0041624
|4 aut
|
| 830 |
|
0 |
|a McGraw-Hill series in marketing
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| 910 |
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