Marketing

• Main Authors: Bovée, Courtland L. (Author), Houston, Michael J. (Author), Thill, John V. (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1995.
• Edition: 2nd ed.
• Series: McGraw-Hill series in marketing
• Subjects: marketing
• ISBN: 0070068798
• Physical Description: 1 v. (různé stránkování) : il. ; 29 cm.