Strategic database marketing

• Main Author: Hughes, Arthur Middleton (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c2006
• Edition: 3rd ed.
• Subjects: marketing; strategický marketing; databáze
• ISBN: 007145750X
• Physical Description: viii, 437 s. : il. ; 24 cm
• Item Description: Obsahuje rejstřík