rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Integrated marketing communications
  name:
    name part: Pickton, David
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Broderick, Amanda
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice vysokých škol
  genre: textbooks (higher)
  origin info:
    place:
      place term: xxk
    place:
      place term: Harlow
    publisher: FT Prentice Hall/Financial Times
    date issued: 2005
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxii, 761 s., [8] s. obr. příl. : il. (některé barev.) + 1 CD ROM
  note: David Pickton and Amanda Broderick
  note: Terminologický slovník
  note: Obsahuje bibliografie a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketingová komunikace
  subject:
    topic: marketing
  subject:
    topic: communication in marketing
  classification: 339.138
  classification: 658.8:316.77
  classification: (075.8)
  identifier: 978-0-273-67645-8
  identifier: 0273676458
  record info:
    record content source: ZLD002
    record creation date: 030512
    record change date: 20190826000146.0
    record identifier: 32865
    language of cataloging:
      language term: cze