Electronic marketing : integrating electronic resources into the marketing process

• Main Authors: Reedy, Joel (Author), Schullo, Shauna (Author)
• Format: Book
• Language: English
• Published: Mason, Ohio : Thomson/South-Western, c2004
• Edition: 2nd ed.
• Subjects: internetový marketing; marketing
• ISBN: 0324175957
• Physical Description: xx, 570 s. : il. ; 28 cm