Electronic marketing : theory and practice for the twenty-first century

• Main Authors: O'Connor, John T., 1954- (Author), Galvin, Eamonn (Author), Evans, Martin (Author)
• Format: Book
• Language: English
• Published: Harlow : Financial Times/Prentice Hall, 2004
• Subjects: internetový marketing; marketing
• ISBN: 0273684760
• Physical Description: xii, 440 s. : il., grafy, tabulky ; 25 cm