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|x Reklama. Public relations. Média
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|a Du Plessis, Erik
|7 xx0059730
|4 aut
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| 245 |
1 |
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|a Jak zákazník vnímá reklamu /
|c Erik du Plessis ; [překlad Vilém Jungmann]
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| 250 |
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|a Vyd. 1.
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| 260 |
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|a Brno :
|b Computer Press,
|c c2007
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| 300 |
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|a xi, 215 s. :
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|a Přeloženo z angličtiny
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| 504 |
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|a Obsahuje bibliografii a rejstřík
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|a reklama a propagace
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|a psychologie reklamy
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|a emoce
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| 650 |
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|a advertising
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|a psychology of advertising
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