Business research methods

• Main Authors: Cooper, Donald R. (Author), Schindler, Pamela S. (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill/Irwin, c2006
• Edition: 9th ed.
• Series: The McGraw-Hill/Irwin series operations and decision sciences
• Subjects: podnikový management; management; dolování dat; informační management; marketingový výzkum; sběr dat; analýza dat; vyhledávání informací; industrial management; data mining; information management; marketing research; data collection; data analysis; information retrieval; učebnice; textbooks
• ISBN: 0072979232
• Physical Description: xxi, 744 s. : il. ; 29 cm + 1 CD-ROM