|
|
|
|
| LEADER |
00000cam a22000007a 4500 |
| 001 |
32058 |
| 003 |
CZ-ZlUTB |
| 005 |
20190826000006.0 |
| 007 |
ta |
| 008 |
070403s2007 xr f |||| 0 cze d |
| 020 |
|
|
|a 9788025115367
|q (brož.)
|
| 040 |
|
|
|a ZLD002
|b cze
|
| 041 |
1 |
|
|a cze
|h eng
|
| 072 |
|
7 |
|a 339
|x Obchod
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 339.138
|2 MRF
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 100 |
1 |
|
|a Kashani, Kamran
|7 xx0060481
|4 aut
|
| 245 |
1 |
0 |
|a Proč už neplatí tradiční marketing :
|b [hodnotové řetězce, strategie přidané hodnoty, odlišnosti marketingu služeb, chybějící "P" v marketingovém mixu, tvarování trhů] /
|c hlavní autor a editor Kamran Kashani ; spoluautoři Jean-Pierre Jeannet ... [et al.]
|
| 250 |
|
|
|a Vyd. 1.
|
| 260 |
|
|
|a Brno:
|b Computer Press,
|c 2007
|
| 300 |
|
|
|a ix, 171 s. ;
|c 23 cm
|
| 500 |
|
|
|a Obálkový podnázev: Hodnotové řetězce, strategie přidané hodnoty, odlišnosti marketingu služeb, chybějící "P" v marketingovém mixu, tvarování trhů
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 653 |
0 |
|
|a marketing služeb
|
| 700 |
1 |
|
|a Jeannet, Jean-Pierre
|7 jx20070412024
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73033
|a UTBZL
|b UTBZL
|c 005
|d 2007-10-02
|l 0
|o 339.138/KASHANI,K.
|p 420010110228
|r 2019-08-26 00:00:00
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73034
|a UTBZL
|b UTBZL
|c 030
|d 2007-04-03
|l 23
|o 339.138/KASHANI,K.
|p 420010105924
|r 2019-08-26 00:00:00
|v 299.00
|w 2019-08-26
|x N:nákup; N:převedeno z FAME - Glogar; | 20100831
|y 05
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73035
|a UTBZL
|b UTBZL
|c 006
|d 2007-10-03
|l 23
|m 2
|o 339.138/KASHANI,K.
|p 420010110282
|r 2021-12-06 00:00:00
|s 2021-10-27
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73036
|a UTBZL
|b UTBZL
|c 006
|d 2007-10-03
|l 23
|m 9
|o 339.138/KASHANI,K.
|p 420010110283
|r 2022-01-06 00:00:00
|s 2021-12-17
|v 299.00
|w 2019-08-26
|x N:nákup
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73037
|a UTBZL
|b UTBZL
|c 006
|d 2007-10-03
|l 25
|o 339.138/KASHANI,K.
|p 420010110284
|r 2019-08-26 00:00:00
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73038
|a UTBZL
|b UTBZL
|c 030
|d 2007-10-02
|l 23
|m 2
|o 339.138/KASHANI,K.
|p 420010110645
|r 2020-06-09 00:00:00
|s 2020-02-03
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 05
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73039
|a UTBZL
|b UTBZL
|c 006
|d 2007-10-02
|l 28
|m 3
|o 339.138/KASHANI,K.
|p 420010110646
|r 2025-01-06 00:00:00
|s 2024-09-19
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73040
|a UTBZL
|b UTBZL
|c 030
|d 2007-10-02
|l 25
|o 339.138/KASHANI,K.
|p 420010110647
|r 2019-08-26 00:00:00
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 05
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73041
|a UTBZL
|b UTBZL
|c 030
|d 2007-10-02
|l 21
|m 1
|o 339.138/KASHANI,K.
|p 420010110648
|r 2020-10-22 00:00:00
|s 2020-09-23
|v 299.00
|w 2019-08-26
|x N:nákup
|y 05
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73042
|a UTBZL
|b UTBZL
|c 006
|d 2007-10-02
|l 26
|o 339.138/KASHANI,K.
|p 420010110649
|r 2019-08-26 00:00:00
|v 299.00
|w 2019-08-26
|x N:nákup | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 339138KASHANIK
|7 0
|8 BOOK
|9 73043
|a UTBZL
|b UTBZL
|c 012
|d 2007-08-23
|l 3
|m 2
|o 339.138/KASHANI,K.
|p 420010110227
|q 2028-12-21
|r 2023-03-07 00:00:00
|s 2023-03-07
|v 299.00
|w 2019-08-26
|x N:nákup | 20100920
|y 08
|
| 992 |
|
|
|a BK
|b SK
|d 210
|
| 999 |
|
|
|c 32058
|d 32058
|
