Marketing across cultures

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Bibliographic Details
Main Authors Trompenaars, Fons, 1953- (Author), Woolliams, Peter (Author)
Format Book
LanguageEnglish
Published Chichester, West Sussex, England : Capstone, 2004
SeriesCulture for business series
Subjects
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks
ISBN9781841124711 1-84112-471-0
Physical Descriptionvi, 353 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9781841124711 1-84112-471-0
Physical Description:vi, 353 s. : il. ; 24 cm

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