Marketing across cultures

• Main Authors: Trompenaars, Fons, 1953- (Author), Woolliams, Peter (Author)
• Format: Book
• Language: English
• Published: Chichester, West Sussex, England : Capstone, 2004
• Series: Culture for business series
• Subjects: mezinárodní marketing > sociální aspekty; interkulturní komunikace; export marketing > social aspects; intercultural communication; učebnice; textbooks
• ISBN: 9781841124711 1-84112-471-0
• Physical Description: vi, 353 s. : il. ; 24 cm